Net Effect

You would be hard pressed to find a perfectly straight line in nature — certainly not in the undulating raw power of our oceans and seas. Designed as a tribute, Net Effect honors the ocean not only in its aesthetic references but also in a unique and tangible way through a project called Net-Works™.

Net Effect One is a collection of three textures in 50cm squares that, when placed side by side, describes the precise moment when the sea foams into the shore. Net Effect Two is a collection of three products in our new 25cm X 1m skinny plank format that captures the fluidity of water even in linear patterns with expanding and contracting rhythms. The shared palette was drawn from the deepest parts of the ocean to the sun and salt bleached wood and stones of the shore.

Net Effect Two is a collection of three products in our new 25cm X 1m skinny plank format that captures the fluidity of water even in linear patterns with expanding and contracting rhythms. Discover the nuance of transitions when the three different textures – B701™, B702™ and B703™ – are set side by side in the same color. Or reimagine the complexity of light moving thru water by mingling several of the eight colors into one composition.

The shared palette was drawn from the deepest parts of the ocean to the sun and salt bleached wood and stones of the shore.